Kathmandu – In recent times, the term “jhole” has been increasingly used on social media to describe individuals who blindly follow any political party. Particularly, it is directed at those who show unwavering support for mainstream political leaders, often implying that they carry the party’s bag (“jhola”) without critically engaging in efforts to bring about change. Over time, this label has become a way to mock such loyalists.
In an attempt to counter this narrative, the ruling party, CPN-UML, has launched a campaign on social media titled “MajholeHo”. The campaign was initiated after Prime Minister KP Sharma Oli, while addressing the 11th National Convention of the Nepal Intellectual Council last Saturday, proudly stated, “I am a jhole of the CPN-UML, I am a jhole of the people.” He expressed pride in being labeled a jhole.
Following this statement, on Monday, Oli reiterated his stance through a Facebook post, saying:
“These days, if someone is to be worshipped like a god, those who believe in collectivity are first dismissed as ‘jhole’ and then society turns into a mob. A mob may have strength, but not necessarily the truth. Just because someone is mocked as a ‘jhole’ on social media doesn’t mean we should abandon the truth. Everyone must protect their individuality against collective and organized attacks.”
Along with his post, he shared a poster stating “MaJholeHo”
Following Oli’s lead, other party leaders including Vice Chair and Deputy Prime Minister Bishnu Poudel, General Secretary Shankar Pokharel, and several other leaders and cadres have also expressed their support by posting similar visuals and messages.
Copycat Politics? UML’s ‘MaJholeHo’ Echoes Modi’s ‘Main Bhi Chowkidar
Observers have also pointed out that the design style of UML’s campaign posters bears notable similarities to the posters used...
